![]() ![]() Since the sexual assault scandal, the company has basically stopped speaking to anyone. Brud’s “website” is a Google doc titled “□ website_copy_wip_for_all_my_qtz □”. Brud, the LA-based company that runs Lil Miquela’s accounts, is as evasive as Digitrevx (and/or whoever else is involved in operating Melody). Like Melody, she does her own interviews. Lil Miquela frequently describes herself as a “robot girl” but also appears out in the real world and alongside celebrities. Although VTubers are cartoons, they are far more personality-driven than, say, a nonplayable character in a video game. Two things binds these characters together: insisting that they are both real and fake, and sex. The virtual influencer also made (negative) headlines last year after claiming to be sexually assaulted by a rideshare driver. Miquela even starred in a Calvin Klein advertisement opposite model Bella Hadid, who she appeared to kiss. Virtual Instagram star Lil Miquela, whose appearance is realistically human, has come closest to mainstream Western success. These characters have seen the most success and attention in Japan and in communities that have a strong interest in Japanese culture (like 4chan), but anime-style characters aren’t the only virtual celebrities. As Vice first reported, the avatar seduced 10,000 followers in just three days. A week and a half ago, Melody appeared on Chaturbate, a site that allows cam models to livestream sexually explicit videos and chat with fans. Melody has appeared in music videos and on Japanese morning shows. Projekt Melody has swelled into a multiplatform phenom: It – “she,” if we must – is on Twitter, YouTube, Patreon, and, yes, PornHub. The character’s appearance, physics, and speech are rendered in real time using Unity, a videogame engine. Melody was designed by the animator Digitrevx to resemble a fusion of popular anime characters, including Mokoto Kusanagi from Ghost in the Shell. Though her creators are loath to admit it, the Melody character is, of course, a fiction. Melody claims to be the world’s first hentai camgirl. To fans, the occasional glitches seem to be something like digital dimples. “Broken face is the best face,” one comments. When one eye freezes half-closed like a broken doll’s, followers take screenshots and fawn over them. When she uploads a 13-minute lecture about whether hentai, a sexually explicit anime genre, is art or porn, it gets more than 200,000 views. When she takes off her barely-there top, revealing what she calls her “big ol’ anime titties,” her fans shower her with hearts and wide-eyed emoji. Projekt Melody doesn’t do much but sway, but every swish of her cartoon hips is met with a horny digital howl.
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